We built a powerful, high-performing online store to boost Ayurnano’s eco-friendly brand.
Ayurnano is a mission-based organisation focused on sustainable living and the preservation of nature. They develop and market high-quality natural products that utilise 100% eco-friendly materials to address (personal) health and wellness without damaging nature.
Ayurnano believes in the importance of human and environmental health; they use a combination of tradition and innovation to usher in a new age of health, wellness, and sustainability.
- Industry: E-commerce Development, Website Development
As innovators in environmental health and ecological awareness, they help
connect people and place, allowing individuals to lead healthier lives without
sacrificing the well-being of our planet.
Client Requirements
Ayurnano came to DXGSOFTS to transform their physical presence into a powerful online brand. Here are a few essential requirements:
Our Solution
At DXGSOFTS, based on our mission to deliver the most innovative and relevant customer experiences, we took a future-oriented approach to Ayurnano’s project in a consultative manner:
- A robust and attractive e-commerce platform for promoting and selling environmentally friendly goods
- A website that facilitates user engagement and purchases by offering a simple user experience.
- A simple, intuitive content and product management system for internal team use.
- A mobile-friendly, device-responsive version of the website and product.
- Included real-time inventory and trustworthy and safe payment gateways.
- Ayurnano's goal of connecting with ethical customers is reflected in this encapsulation of sustainability storytelling.
- Custom-built e-commerce platform: delivered a responsive and scalable eStore, implementing the latest frameworks with built-in CMS functionality for easy updates and management.
- Eco-Inspired Design: created a visually rich UI/UX with earthy tones, clean layouts, and storytelling sections to capture the essence of Ayurnano’s eco-friendly mission and the purity of the products
- Use of Mobile-First Design: built with mobile optimisation in mind, we ensure browsing, checkout, and receipts will be easy for any device
- Unique Features: secure payment gateways (Razorpay, PayPal), multi-level filtering, live order tracking, eco-friendly package selection at checkout and recurring orders
- SEO-inspired development & Analytics integration: We created an SEO-friendly architecture and set up analytics and marketing tools to better optimise visibility and monitor purchasing behaviour.
Impact & Results
- 250% improvement in customer reach in the first quarter after the app launch
- 40% improvement in conversion rate due to seamless UI and easy checkout process.
- Effective storytelling that provided strong brand alignment, supporting customer engagement and trust.
- 24/7 product availability, with integration of real-time inventory and logistics.
- Introduced easy backend management for the Ayurnano team, reducing manual effort by 60%
Conclusion
This achievement with Ayurnano demonstrates DXGSOFTS’ commitment to creating amazing, impactful, and forward-thinking software solutions. Through the use
of our comprehensive e-commerce development services, we helped Ayurnano further their goal of holistic wellness and environmental sustainability within a fantastic digital ecosystem.
Our goal at DXGSOFTS remains to encourage entrepreneurial endeavours by creating platforms that enable companies to grow significantly in the digital-first era.
