We built a powerful, high-performing online store to boost Ayurnano’s eco-friendly brand.
Ayurnano is a mission-based organisation focused on sustainable living and the preservation of nature. They develop and market high-quality natural products that utilise 100% eco-friendly materials to address (personal) health and wellness without damaging nature.
Ayurnano believes in the importance of human and environmental health; they use a combination of tradition and innovation to usher in a new age of health, wellness, and sustainability.
As innovators in environmental health and ecological awareness, they help
connect people and place, allowing individuals to lead healthier lives without
sacrificing the well-being of our planet.
Client Requirements
Ayurnano came to DXGSOFTS to transform their physical presence into a powerful online brand. Here are a few essential requirements:
Our Solution
At DXGSOFTS, based on our mission to deliver the most innovative and relevant customer experiences, we took a future-oriented approach to Ayurnano’s project in a consultative manner:
- A robust and attractive e-commerce platform for promoting and selling environmentally friendly goods
- A website that facilitates user engagement and purchases by offering a simple user experience.
- A simple, intuitive content and product management system for internal team use.
- A mobile-friendly, device-responsive version of the website and product.
- Included real-time inventory and trustworthy and safe payment gateways.
- Ayurnano's goal of connecting with ethical customers is reflected in this encapsulation of sustainability storytelling.
- Custom-built e-commerce platform: delivered a responsive and scalable eStore, implementing the latest frameworks with built-in CMS functionality for easy updates and management.
- Eco-Inspired Design: created a visually rich UI/UX with earthy tones, clean layouts, and storytelling sections to capture the essence of Ayurnano’s eco-friendly mission and the purity of the products
- Use of Mobile-First Design: built with mobile optimisation in mind, we ensure browsing, checkout, and receipts will be easy for any device
- Unique Features: secure payment gateways (Razorpay, PayPal), multi-level filtering, live order tracking, eco-friendly package selection at checkout and recurring orders
- SEO-inspired development & Analytics integration: We created an SEO-friendly architecture and set up analytics and marketing tools to better optimise visibility and monitor purchasing behaviour.
Impact & Results
- 250% improvement in customer reach in the first quarter after the app launch
- 40% improvement in conversion rate due to seamless UI and easy checkout process.
- Effective storytelling that provided strong brand alignment, supporting customer engagement and trust.
- 24/7 product availability, with integration of real-time inventory and logistics.
- Introduced easy backend management for the Ayurnano team, reducing manual effort by 60%
Conclusion
This achievement with Ayurnano demonstrates DXGSOFTS’ commitment to creating amazing, impactful, and forward-thinking software solutions. Through the use
of our comprehensive e-commerce development services, we helped Ayurnano further their goal of holistic wellness and environmental sustainability within a fantastic digital ecosystem.
Our goal at DXGSOFTS remains to encourage entrepreneurial endeavours by creating platforms that enable companies to grow significantly in the digital-first era.
